What is Search Engine Optimisation and Why does Your Business Need it?

Google processes approximately 3.5 billion searches per day or approximately 1.2 trillion searches per year, official company statistics suggest. What’s even more important, 81 percent of people do online research before making a shopping decision. Having a solid online presence is one of the most important prerequisites for doing effective marketing and reaching the right prospects. When it comes to online advertising and growing your business, search engine optimization (SEO) is one of the most crucial techniques. What exactly is SEO and does your business really need such services? Keep on reading to find out.

What is SEO?

SEO refers to a range of practices and techniques used to improve the search engine positioning of your website for a relevant keyword. Thus, people looking for a particular topic within the niche will be capable of finding your pages.

While optimization is a general term referring to all search engines, many companies in the field have already focused their efforts exclusively on Google. The reason for this specialization is simple – Google is the monopolist in the field and it generates the biggest search volumes.

Doing SEO is far from an easy task because it involves numerous on-page and off page factors. The main goal is to improve the website visitor’s experience. If people are happy with your content and the functionality of your website, chances are that search engines will improve its ranking.

The website’s content, its design, menus, social media presence and online reputation all play a role in the creation of a successful SEO strategy. Optimization requires long-term commitment and a lot of effort aimed at improving the quality of the website. All of the effort pays off, however.

The Main Benefits of Search Engine Optimization

Why should you consider the professional optimization of your website? There are numerous benefits that SEO brings to the table.

For a start, optimization will boost your traffic. You’ll have a targeted crowd reaching your pages and exploring your content.

A targeted or a niche audience is a group of people having a particular interest in the topic or the industry. People reach your website because they’re looking for a certain kind of information. Because of this fact, they’re more likely to become a loyal audience or to even turn in your clients.

Optimization is one of the most cost-effective marketing approaches. It brings a high return on investment (ROI) and it also comes with a low cost per lead. SEO ranks among the so-called inbound promotional methods. Inbound marketing is a term referring to innovative approaches like content marketing, social media promotion and online interactions with your audience.

Because inbound techniques result in targeted traffic, they’re much more affordable and they generate better results than traditional outbound promotion. As a result, both small and large companies can give SEO a try without worrying about the cost of implementation.

SEO improves your overall reputation, enhances the quality of your website and makes people interact with your brand more often. These are just some of the reasons why the strategy makes a lot of sense for all businesses, regardless of their size or the industry that they represent.

Choosing the Right SEO Professionals for the Job

Search engine optimization services are not created equal. You’ll have to pick the right SEO expert in order to experience all of the benefits already outlined in the article.

A good SEO team should have a quality website that’s easy to find. If the website of an SEO company isn’t properly optimized, chances are that the team isn’t going to do a good job on your project.

Take a look at the company’s portfolio and the types of clients that it has dealt with. If necessary, you may even consider contacting some of these clients. Reputable SEO professionals will be more than willing to give you referrals. Ask former clients about the ease of communicating with the SEO experts, the results obtained through the campaign and anything else you’re concerned about.

Avoid companies that guarantee a top search engine position and the ones that claim they’re fully aware of the Google algorithm. These are two major red flags. SEO is very complex and Google changes the ranking methodology all the time. Companies that are bold enough to guarantee results will usually be misleading their customers.

Finally, you should ask for a written quote.

A quote will typically include information about the work that will be done, the scope of the project, its duration and the cost. While the cost of SEO services shouldn’t be the primary concern, it can help you make up your mind in the end. When you have two or three excellent quotes, you’ll definitely take the price into consideration.

A solid online presence starts with a high-quality website. A high-quality website should be properly optimized. Otherwise, nobody will know about the excellent work that you do or the unique products you have to offer. Investing in SEO establishes the solid foundations of your digital brand. Don’t hesitate to pick an experienced team for the job and to get started with optimization today.